
Designer: Stefanie O'Dea
Thursday, January 6, 2011
New York City.
Wednesday, January 5, 2011
4th December 2010.

3rd December 2010.
Initiatives in Art and Culture
Vintage: Value, Values and Enduring Design
Conference
Day 12
Today I attended the Initiative in Art and Culture Conference, the topic discussed was, Vintage: value, values and enduring design. The first speaker Catherine I. Moellering who discussed Fashion's Power Play: Consumers Take the Lead, she briefly touched on the key factors that are currently reshaping the retail world. By exposing how the industry went from market driven to consumer driven, referencing movie 'Funny Face', it became clear that the power has indeed shifted into the hands of the consumer. The discussion moved onto how consumers are now aware, they expect more from the product then just the product itself, they are now seeing the value in a good cause, weather it be environmental or ethical. As a design student I found Moellering's discussion educational as she explored avenues in which designers, brands, retailers and manufacturers can navigate through these new conditions and arrive on a more profitable, stable outcome. The advice given was to employ engagement strategies, know your consumer and utilise the Internet by empowering the consumer. Throughout this discussion I took as many notes as I could fit onto the blank page provided, as I believe every grain of information will prove to be highly useful for me as a designer trying to break into the industry.
Conference Cocktail party
What Goes Around Comes Around
What Goes Around Comes Around, vintage store, hosted the second and final cocktail party for the Initiative in art and culture conference. With the option to shop, it was brought to my attention that Chanel and Valentino were once again casually hanging from the window cills. Books were open for viewing across the jewellery cabinets, which is where I found an image of a women being man handled, wearing a bra that caught my attention. I am still unsure of what attracted me to it, weather it was the shape or the hint of texture, but I was instantly inspired.
Note: Design Inspiration, braziere, textured, vinatage, hand sewn flowers?
2nd December 2010.


1st December 2010.
30th November 2010.



29th November 2010.
Day 8
Today I attended the Balenciaga Exhibition, curated by Hamish Bowles. Although I was unable to take photographs in the exhibition, I will never forget the amazing display of Balenciaga’s work. It was a three story exhibition, with the top floor containing a film/ documentary on Balenciaga, beside it, an array of books, magazines and sketches on display behind glass. Downstairs was an exhibition of Balenciaga’s garments with blurbs explaining the fabrics, techniques and inspiration of each garment. It was a lifetime experience , not only to witness Balenciaga’s masterpieces, but to also gain insight into how and where the Spanish Master drew his inspiration from and furthermore the design process that he undertook. Balenciaga, more often then most, worked with Spain as a common theme, drawing inspiration from the theme to design each garment. Having learnt this process, I feel that I will be greatly influenced by Balenciaga’s practices in my design process, specifically in my search for concept inspiration.
Note: Design Inspiration, Evening coat of scarlet silk ottoman, winter 1954.
Fabric Shopping
With the afternoon free, we decided we could not wait until tomorrow to begin fabric shopping. On foot we set off to find the Fashion district, which was where the fabric store featured on Project Runway, MOOD was located. After a few decent hours of walking between and around blocks, we walked into our first New York fabric store. Overwhelmed an unable to move between the spools of fabric we hastily exited and entered the neighboring store, Prime Fabrics. I was in owe of the detailing and embroidery of each individual textile I picked up. I wanted a sample of everything I touched. I was instantly inspired by one fabric featuring cotton flowers, individually hand sewn onto a light tule. I bought just a sample, as I decided I would recreate the fabric myself, I want to cut out and hand sew individual flowers, in a variety of fabrics and patterns to create my own individual texture and textile. Today, at this moment I decided that my theme/direction for my third year collection would revolve around femininity, however I am yet to find my inspiration that will give birth to my concept. Next was MOOD, where fabrics were displayed over two- three levels, every type of textile imaginable in every colour, along with designer prints. Again I wanted a sample of everything I touched, and this was allowed but I was so overwhelmed and frantic about not wanting to skip over anything, that I ran out of time for even one sample. I came home with a 100% Silk, watercolour like print, at $70 a yard, It will be a feature in my recreation of the sample from Prime Fabrics.

Tuesday, January 4, 2011
28th November 2010.

Today I caught the fairy from Battery Park to the Statue of Liberty National Monument. Not knowing much about the history of the Statue of Liberty, it was interesting to hear that it was a gift from the French to America, as a sign of peace.

27th November 2010.
Today we rummaged through an Antique Garage markets, which was underground. There was multiple stalls selling goods from jewelry and ornaments to designer silk scarves and vintage clothing. As the saying goes, one persons trash, is another persons treasure. We made our way across the city through Soho in hope of finding the young designers markets. The young designers markets, however had less garments than expected, instead it was cluttered with jewelry and crafts. One designer stall did have fashion items that were half innovative, scarves with hoods and mittens?
Monday, January 3, 2011
26th November 2010.

Wondering around on foot, we came across some billboards, street art and window displays that caught our attention. One in particular had two bags featured in the window of the store, made out of clay bones, painted white and pinned together, at the time this caught my eye, as i was questioning if they were for use and if so, the practicality of the item, but when we proceeded to walk into the store, the aesthetic of the bags for sale did not suit the raw warrior theme of the displays, that turned out to be a display only.


25th November 2010.
Empire State Building

With a free day on our hands a small group decided to go to the Empire State Building, to view New York City from the heights of the tallest building in the city. When we reached the top of the 381 meter building, I was breath taken by the view. I was standing on the top of the Empire State Building viewing the fast pace of the city beneath me, taxi’s were the majority of cars on the roads, black was yet again the only thing I could see people wearing and it begun sleeting.
Thanksgiving Dinner
Thanksgiving dinner was consumed at a diner tonight. With my not so adventurous appetite, however i did not eat a traditional thanksgiving meal like some.
24th November 2010.
Today was a 9am start, we all met at the Chelsea International Hostel, where Mark Neighbour (tour guide for the day) had his list and map plotted of the Vintage and thrift stores surrounding Chelsea. Our First stop was Bonny and Sherri’s Vintage, an inviting store on W 20th st. I found myself first at the jewelry cabinet, pointing out a pair of gold earrings that i wished to try, to my excitement they were GIVENCHY, and only $23. It was at this moment that I took in the rest of my surroundings to find Chanel shoes casually at my feet and Valentino hanging by the dresser. One thing I learnt today was that Australia has nothing on American Vintage.


The garments we came across today were inspiring to say the least not only were they cherished vintage goods in impeccable condition, but they were garments that displayed embellishments, detailing and finishes that I would never had imagined existed. One Vintage store merchandised by years, which was educational for a fashion student as I could flick through the variations of pants, skirts, dresses and shirts and see what lengths, techniques, finishes, styles and even colours were in trend during those specific years.

